eCommerce Content Manager

Location: Wichita, KS

Department: Marketing

Type: Full Time

Min. Experience: Experienced

POSITION SUMMARY:

The eCommerce Content Manager is part of the TGW/BaseballSavings/SoccerSavings team responsible for consistent product and marketing content that drives engagement and conversion at the digital point of sale. The eCommerce Content Manager is responsible for managing a team of writers, developing and updating eCommerce content on websites, with primary focus on copy content.  Applicant must have superior analytic, strategic, project management skills and ability to work in a fast paced environment independently.

 

ESSENTIAL DUTIES/RESPONSIBILITIES:

  • Manage eCommerce staff writers and own the content development process
  • Develop content strategy aligned with short-term and long-term marketing targets
  • Write copy for products, videos, long and short form copy that deliver customer value
  • Collaborate with stakeholders to develop site content and layout
  • Create and publish engaging content for website/blog/social
  • Optimize content according to SEO
  • Edit and proofread site content
  • Provide reporting and analytics on performance of content
  • Develop an editorial calendar and create buy-in
  • Stay up to date on competitor content and benchmarking
  • Other Duties as assigned


MINIMUM QUALIFICATIONS:

  • BS/BA in Marketing, Communications, Creative Writing, or 5+ years of related experience
  • Leader and team player with a passion for content strategy and eCommerce
  • Experience with content management tools
  • Strong communication and leadership skills
  • Comfortable interacting with technical and nontechnical stakeholders
  • Understanding of the relationship between content, SEO and social media
  • Strong organization and project management experience
  • Demonstrated written and communication skills, exemplary grammar and spelling
  • Team-player mentality with the ability to work well in a team environment
  • Flexible in working under changing and different work settings

 

PREFERRED QUALIFICATIONS:

  • Experience with WebSphere Commerce
  • Interest in Golf, Baseball and/or Soccer

 

The Golf Warehouse (TGW) is an equal opportunity employer.  This employer participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

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